Hustle To The Unknown

Seth Godin writes about two kinds of hustle. "There's the hustle of always asking, of putting yourself out there, of looking for discounts, shortcuts and a faster way. . . . This kind of hustler always wants more for less. This kind of hustler will cut corners if it helps in getting picked."

"Then there's the hustle that's actually quite difficult and effective. This is the hustle of being more generous than you need to be, of speaking truthfully even if it delays the ultimate goal in the short run, and most of all, the hustle of being prepared and of doing the work."

On days when we feel like we're going to succumb to impatience, it's important to check ourselves and ask which kind of hustle is the good kind. When we're engaged in a large undertaking or a long search, it's not about connecting point A to B, it's A to Z. So when we arrive at point K and get overwhelmed and impatient, we have to remember that points L-Y are necessary points along the way to Z.

Of course, it helps to know there is a point Z–that it exists and generally where it is. The right hustle is even more important when we're on long search for an unknown point. Along the way, there will be bridges disguised as shortcuts and finish lines. 

But, as Seth reminds us today, "Being done isn't the point. In fact, being done is the only thing to fear."

Corey BennettSeth Godin